Excerpt from a movie “The War You Don’t See” by John Pilger (http://www.johnpilger.com/videos/the-war-you-dont-see-trailer) explaining how Edward Bernays (http://en.wikipedia.org/wiki/Edward_Bernays), a pioneer of modern propaganda persuaded woman to embrace smoking as a symbol of women’s liberation. In the 1920s, working for the American Tobacco Company, he sent a group of young models to march in the New York City parade. He then told the press that a group of women’s rights marchers would light “Torches of Freedom”. On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers. The New York Times (1 April 1929) printed: “Group of Girls Puff at Cigarettes as a Gesture of ‘Freedom'”. This helped to break the taboo against women smoking in public. He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the ‘herd instinct’. He called the scientific technique of opinion-molding the ‘engineering of consent’ (http://en.wikipedia.org/wiki/The_Engineering_of_Consent). He also persuaded American’s to join the war in Europe. Go figure.