Recollecting this experience caught me in the day when social networks exploded because of a terrible event in USA branded as “The YouTube shooting”. That day I realized I must get out of personal social networks engagement in any community.
Social networks don’t really have a single day without a trending topic on a smaller or a bigger scale. These trends are often produced within the social network itself about the network itself. Somebody said something, somebody liked the wrong tweet, someone expressed unpopular opinion. The multiplication of reactions that follows are the constant on platforms like Twitter. It’s actually the heart of the platform’s intention: everybody gets hooked to something. Also, everybody gets to be famous for 15 people, instantly.
Cyber Wanderlust 